I’ve have gotten to know Sharon through her thoughtful and consistent contributions to Twitter (@SharonGaskin). She really knows her stuff when it comes to the world of freelance training. I am very grateful that she agreed to answer some questions for my blog. Enjoy!
Tell us about what you do. I am the Founder of The Trainers Training Company, the premier resource to help freelance trainers create successful and profitable training businesses. Everything that I do is designed to help and support freelance trainers in their businesses. Having been there and done it myself I know how hard it can be!
I provide online resources and training programmes, run monthly webinars, live Workshops as well as working with clients 1 to 1.
What are you working on now? Promoting the next Trainer Talk Live Events. Trainer Talk Live events are designed exclusively for freelance trainers to help them learn, share and connect with each other as well as receiving valuable business advice from guest speakers. These events are a BIG passion of mine as I often hear freelance trainers complain that they feel lonely and isolated – they needn’t be as they can come to these events! I’m also planning dates for my next Workshop – How To Create a Successful and Profitable Training Business: The Easy Way! Also I have just finished a 9 week Webinar programme: Fast Track To Successful Freelance Training – which was great fun!
What part of your job is the most fun? Oh definitely the fact that each day is different and I can set my own agenda. When I first started out as a freelance trainer 10 years ago someone a lot older and wiser than me who had been freelance for 20 years said ‘You’ll be unemployable now’ and that’s definitely been the case! I love the buzz in the room at the Trainer Talk Live Events, I love to see everyone connecting and leaving energized and inspired. And my 1 to 1 clients give me a lot of pleasure too, when I see them developing their businesses, getting more confident and enjoying success.
What advice would you give to a new trainer starting out? Do your homework first. By that I mean the hard graft of sitting down and thinking through answers to some fundamental questions like –
– Who is my target market?
– What type of training do I want to specialize in?
– What must I charge in order to have a sustainable business?
Far too many freelance trainers (myself included when I first started out) just plunge straight into networking or whatever without really spending time going through this type of process. That’s the reason – I think – why so many established trainers have been on my workshops and bought my programmes – when I wouldn’t expect them to – because they have had to go back to the drawing board.
What separates the freelance trainers that make it from the ones who don’t? Well, the ones that do go through this process are far more successful for sure. Specialization is also so important. The most successful freelance trainers I know are the ones who have been brave, stuck their necks out and specialized, not tried to be all things to all people.
What’s one thing interesting things about you that you would like to share? One of the great things about working for myself is that I can indulge my passion for watching tennis! Let’s just say there is a little less in my calendar at certain times of the year, especially the last week in June and the first week in July!
To find out more about Sharon Gaskin and The Trainers Training Company, follow her on Twitter (@SharonGaskin) and visit her website: TheTrainersTrainingCompany.